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MO
Recession Business Card
Memac OgilvyWe created undersized business cards with appealing designs and thought provoking lines to drive potential clients to ogilvyonrecession.com, a website offering smart strategies to deal with the downturn. The responses were overwhelming. Aside from being an engaging icebraker with our desired audience - we had produced an insightful, relevant and targeted campaign, by saving rather than spending.