The campaign These are the business cards of integrated marketing agency Base One. They form part of the Base One Believe campaign, which aimed to discover ways to start a conversation, interact and work with each other. To help “go beyond business as usual.” To give the campaign personality, two characters – in the shape of Bs – known as the B-Boys, were designed and built into 3D models. These figures would appear in ads, a microsite and, eventually, these business cards.
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